Wellness Destinations:

Journey to heal, connect, and renew.

It is a distinctive mark directed at a place or region that attracts visitors for its unique and attractive characteristics in terms of well-being. These characteristics can be natural (beaches, mountains, forests), cultural (historical cities, museums, spiritual spaces, events), or a combination of both, among others.

Characteristics:

Factors such as tourist infrastructure, the offer of well-being services, security, and accessibility are evaluated.

Benefits:

  • It positions the destination as a world reference in terms of well-being.

  • It attracts an increasingly demanding market segment willing to pay for unique experiences.

  • It promotes sustainable economic and tourism development.

body of water near trees and mountain cliff during daytime
body of water near trees and mountain cliff during daytime
The Wellbeing in Tourism Alliance logoThe Wellbeing in Tourism Alliance logo

Highlights

Discover the magic of wellbeing.

World Wellness Route® is promoted by The Wellbeing in Tourism Alliance in collaboration with Wellness Standards, the first specialized acreditation entity in wellness, committed to promoting wellness all over the world.

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