Welcome to the project transforming the present and defining the future of wellness tourism.

The Manual for the Design and Management of Wellness Routes is a pioneering and unprecedented initiative. More than just a book, it is a practical and strategic tool designed to drive promotion, economic development, and quality within wellness tourism offerings on an international scale.

We invite the global community of experts to join this collaborative effort. Your expertise will be fundamental in creating a resource destined to become the industry's gold standard.

Why is this Manual Crucial?

This project stems from the need to consolidate the industry's dispersed know-how into a structured and practical guide. It will serve as a key resource for:

• Promoters and Tourism Boards: Offering clear strategies for designing high-impact wellness route experiences.

• Governments and Regulators: Providing criteria for sector management and standardization.

• Investors and Developers: Identifying success models and opportunities for sustainable growth.

🤝 Invitation to Participate (Open to All Experts)

Recognizing the value of diverse experience, co-creation is open to two key groups:

WWR Judges Panel: Leadership in key sections, methodological validation, and strategic direction. (Will be contacted directly with role details).

Global Experts: Contribution of international success case studies, and best practices in design, management, marketing, or wellness route sustainability.

🏆 Recognition and Benefits of Participation

Your time and knowledge are invaluable. All experts actively participating in the co-creation process will receive:

• Public Recognition: Your name and a brief summary of your contribution will be published in the final version of the Manual as a co-creator and on this website.

• Leadership Positioning: Solidify your status as a reference for knowledge and strategic vision in the international wellness arena.

• Participation in Manual Implementation Projects: We promote the professional and paid participation of collaborating experts in the creation of Wellness Routes around the world.

📌 Areas of Expertise

We especially invite experts in the following areas (among others):

• Hospitality and Customer Experience.

• Methodologies for Wellness Route Design (Concept and Product).

• Sustainable Management Strategies and Certification.

• Marketing and Digital Promotion of Wellness Routes.

• Technology Integration (such as AI and data) in User Experience.

• Tourism Promotion.

• Analysis of Regional Success Cases (Europe, Asia-Pacific, Americas, etc.).

Global Leadership in Tourism: Co-creates the First Wellness Route Manual

How to Participate?

Timeline and Application Process

Phase 1: Submission of Contributions (December 2, 2020 to January 31, 2026)

Phase 2: Selection, Analysis, and Publication of the Final Version of the Manual (February 1 to 15, 2026)

Follow these 3 simple steps to join the initiative.

Step 1: Understand the Proposal Before you begin, we invite you to read our conceptual proposal, which we present in the left-hand column. It is essential that you understand the overall scope of the project to align your contribution with our objectives.

Step 2: Review the Preliminary Manual Download the Preliminary Version of the Manual. Review the existing content and identify the sections where your expertise can add value, correct data, or expand information. You can download it below:

Step 3: Submit Your Contribution Once your contribution is ready, complete the registration form. Make sure to attach your file with the comments or new content in the appropriate section.